In my last post I discussed how investment crowdfunding will help breweries achieve their twin goals of raising capital and building brands. I strongly believe that the JOBS Act —a law that will allow small businesses to sell shares online to the general public—opens new possibilities for breweries.
However, CraftFund exists primarily because I want it as a craft beer lover. In a recent editorial on crowdsourcing.org, I argued that investment crowdfunding will be motivated by a desire to connect and belong. I have trends and statistics to back this up. But at the end of the day I am building this platform more out of my own desire to engage and participate. To borrow from one of my favorite breweries (Founders), this platform is Built for Me and Enjoyed by Everyone.
Specifically, I would love to see a platform that mobilizes the craft beer community to pool its resources and invest in industry growth. We all have dreams of opening a brewery. A few of us are actually lucky enough to pursue this dream. What is so exciting about the new JOBS Act is that soon ALL of us will have the opportunity to become a part of the brands that we love.
I will be writing more over the next month about the nuts and bolts of the JOBS Act and what it means for both craft investors and breweries. We are in the process of building our website in preparation for the SEC’s final rules implementing the new law. Expect updates soon. In the meantime, please join us as we build a new kind of investor community together–one that we all want.